In spite of the warning provided by Christy/cross-mediaentertainment.com last year, I did go to Cross Media Week, mostly because all the side events were free and open to grant-less cross media buffs like me (thank you Picnic) - I followed very interesting presentations about virtual worlds, social networks, online journalism, iTV and advertising, environmental activism, but still the “core” of the conference seemed to be some sort of gravitational void, with many interesting people talking about many interesting things (all the talks are now available at the Picnic website), but often forgetting to even mention cross media.
It is clearly important to promote the concept of “cross media”, even just as a buzzword, among the professionals, although it was very clear almost nobody had actually a reflection on the topic; I guess in Europe the term “cross media” is still interpreted as some futuristic pitch or just another word for repurposing - I wonder what the dutch cross media gurus Monique de Haas and Jak Boumans say about that.

Anyway, in my humble opinion, the Cross Media Week aroused much interest without actually saying what is cross media, from the point of view of structure, production, or business models (actually there is a presentation today about business models, will post about it later); this is why I am going back to Amsterdam next month to the workshop Crossmedia Games @ Cinekid to explain all about it OK, some of it.

Technorati Tags: conference, cross media, event, futuristic, iTV, social networks, virtual worlds