Games Across MediaBlog
reflections about cross media, participation, and play

Advergaming on Facebook: Parking Wars

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On January 3rd, 2008 at 15:01

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Posted in advergaming, social networks, games, participatory culture, crossmedia

Parking Wars: the game is an advergaming for the upcoming A&E television series Parking Wars about metermaids and parking reinforcements (!) ; the game is a Facebook application to promote the show, in which you have to put cars in your friends’ streets and if the cars stay long enough they start earning money - as Ian Bogost points out, this structure really takes advantage of the social network structure, and, I might add, it adds a whole new dimension to the cross media product. When are we going to see content creation through Facebook applications? I mean, micro-content adding up to some story universe? Has it been done already?/news courtesy of Water Cooler Games

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