Channel 4 launched Bow Street Runner, an online game to match with the major historical TV drama City of Vice.
Players explore 1754 London as a police officer of the time, solving crimes and learning history.
Bow Street Runner is the first game to be launched by the channel, and the first of a series of cross-platform offerings for the “educational” (daytime) audience of 14-to-19-year-old.
Commissioning editor Matt Locke describes how Channel 4 new approach will reverse the 360° approach (that’s BBC, as we know), and will create cross-platform offerings with TV outputs as one element only, instead of thinking the various elements, like TV content, ARG, as separate bits and pieces adding up to create the 360° effect (my impression is that Locke had The LOST experience in mind).
A new major “traditional” media company entering the cross media scene is indeed an event, I wonder if yet another definition of cross media will come out of their approach.