you can now win two tickets for the Beijing Olympics by passing your virtual torch to other users in the Samsung Virtual Torch Relay Application. The real life Olympic Torch Relay begins of March the 25th, and it will be accompanied by protests and manifestations pro-Tibet. I wonder if the same thing will happen on Facebook.
PS Some weeks after this post, the application had disappeared. I guess for marketing you don’t need to go down in the streets, you just have to abstain from consuming, and that can be powerful enough.