From Lance Weiler’s blog:
We launched a new cross-media project last week. “Humans vs. Vampires” is an alternate reality game that runs in conjunction with Hammer Film’s first film in 30 years. BEYOND THE RAVE is a web series that will run for the next 10 weeks. Within the episodes we’ve hidden clues and subliminal frames. Hammer and Myspace brought us in to extend the world that surrounded BTR and to create an engaging social gaming experience.Working with myspace’s new API we’ve created a game app that allows players to travel throughout myspace on a hunt for trophies and weapons. For more info visit http://myspace.com/btrgame
The web series started in April but you can see the previous episodes here